Stroke Comeback Center
A nonprofit supporting a community of stroke and brain trauma survivors and their loved ones on the path of recovery.
For the final Capstone Course at Georgetown I worked with the Stroke Comeback Center to research and analyze their community motivations and perspectives, create a scope of work, research plan, and a creative strategy and marketing campaign outline.
The goal of the rebrand was to help the Stroke Comeback Center create an easily recognizable brand and better communicate the center’s impact.
Research and Analysis
The bullseye diagram highlights member motivations and priorities when looking for care and support during recover.
Survivors want to gain independence, feel like “themselves” again, improve their body use, and talk with others who share similar experiences.
Survivor Empathy Map
Caregiver Empathy Map
Caregivers not only want to help their loved ones get help but also gain some independence and get help from trained professionals.
The Rebrand
The Stroke Comeback Center’s brand successfully communicates the goals and motivations of its audiences. The refreshed logo is simplified, more inclusive, and increases readability in small use cases
Updated rackcard
Updated flyer
Social media profile badges
Social media engagement & campaign
